Overview
YAMA is a self-initiated concept exploring a question I kept thinking about: why do most outdoor apps feel purely utilitarian? They're functional, but forgettable. I wanted to explore what it would look like if an outdoor travel app had a strong visual identity — one that felt as dynamic as the activities it supports.
專案概述
YAMA是一個自主發起的概念專案，出發點是一個我一直在想的問題：為什麼大多數戶外app都只有功能性，卻沒有品牌個性？我想探索，如果一款戶外旅遊app有強烈的視覺識別，感覺會是什麼樣子。
Overview
I built the visual identity around motion as the central language. Outdoor activities are inherently about movement, so dynamic graphics felt more true to the experience than static imagery. The color direction went high-contrast and dark rather than natural and earthy, to signal that this is a product for people who live between the city and the outdoors.
設計挑戰
我把「動態」作為品牌核心語言。戶外活動的本質是移動，所以動態圖形比靜態影像更能傳遞那種能量。色彩選擇高對比、偏深的方向，而非自然的大地色——目的是傳遞「這是給在城市與戶外之間穿梭的人用的產品」這個訊息。
Design Decisions
YAMA is a self-initiated concept exploring a question I kept thinking about: why do most outdoor apps feel purely utilitarian? They're functional, but forgettable. I wanted to explore what it would look like if an outdoor travel app had a strong visual identity — one that felt as dynamic as the activities it supports.
專案概述
YAMA是一個自主發起的概念專案，出發點是一個我一直在想的問題：為什麼大多數戶外app都只有功能性，卻沒有品牌個性？我想探索，如果一款戶外旅遊app有強烈的視覺識別，感覺會是什麼樣子。
