Feng Shui Zhu is a bento shop in Taipei's Sanchong District that has rebranded its identity to cater to health-conscious young people. Using organic, locally-sourced ingredients, the Shop offers delicious and nutritious bento boxes, perfect for busy office workers.

The name Feng Shui Zhu combines three Chinese characters meaning "crazy boiling" to evoke whole foods and healthy flavors. The logotype is accompanied by whimsical illustrations to convey a friendly and passionate customer experience.