Turning habit-breaking into a bold, sensory ritual.
Füm helps people ditch bad hand-to-mouth habits like vaping—by offering a punchy, fidget-friendly device paired with flavored air cores. It’s nicotine-free, smoke-free, and seriously fun.
The brand needed a refresh to reflect this energy. I led the rebrand direction with a focus on flavor-forward visuals, tactile delight, and self-aware messaging. Each flavor became a hero, bursting with color and personality. From digital to packaging, the design invites users to engage, fidget, and form new habits with joy.
Füm 是一種幫助戒除抽菸或電子煙的裝置，不含尼古丁、不冒煙，透過「有味道的空氣」和「可把玩的外型」，把原本難戒的習慣轉換成一種更有趣、可控的儀式感體驗。
這次品牌更新聚焦在風味主導、感官體驗與自嘲式語調，每一款口味都是一個角色，色彩鮮明、個性鮮活。從包裝到社群視覺，我打造一套讓人「願意靠近、想要把玩」的設計語言，讓品牌更貼近真實用戶的生活節奏。
