Shao En©2023
This website is designed by Shao,
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Shao En©2023
This website is designed by Shao,
Powered by Framer
Shao En©2023
This website is designed by Shao,
Powered by Framer
Project
OPENTABL- End of The Year Campaign
Contribution
Brand Designer
Project Type
Brand Design
Email Design
Project
OPENTABL- End of The Year Campaign
Contribution
Brand Designer
Project Type
Brand Design
Email Design
Project
OPENTABL- End of The Year Campaign
Contribution
Brand Designer
Project Type
Brand Design
Editorial Design
Turning holiday stress into a bold, culinary celebration.
OpenTable helps people ditch the overwhelming burden of festive hosting—by offering a seamless booking platform paired with curated restaurant excellence. It’s stress-free, mess-free, and seriously festive.
The brand needed a refresh to reflect this energy. I led the year-end campaign direction with a focus on experience-forward visuals, real-time spontaneity, and data-backed curation. Each restaurant became a hero, bursting with seasonal flavor and personality. From digital interfaces to global marketing, the design invites users to step away from the kitchen and rediscover the joy of dining.
Turning holiday stress into a bold, culinary celebration.
OpenTable helps people ditch the overwhelming burden of festive hosting—by offering a seamless booking platform paired with curated restaurant excellence. It’s stress-free, mess-free, and seriously festive.
The brand needed a refresh to reflect this energy. I led the year-end campaign direction with a focus on experience-forward visuals, real-time spontaneity, and data-backed curation. Each restaurant became a hero, bursting with seasonal flavor and personality. From digital interfaces to global marketing, the design invites users to step away from the kitchen and rediscover the joy of dining.
OpenTable 是一項幫助減輕節慶聚餐負擔的解決方案。透過「2026 餐飲趨勢洞察」與「智慧訂位技術」，把原本繁雜壓力大的居家宴客習俗轉換成一種更有趣、專業且無負擔的餐飲體驗。
這次品牌更新聚焦在體驗主導、感官探索與即時回應語調。從 Top 100 榜單發佈到全球行銷策略，我打造一套讓人「願意走入餐廳、享受社交」的設計語言，讓品牌更貼近真實用戶在年底假期的生活節奏。
OpenTable 是一項幫助減輕節慶聚餐負擔的解決方案。透過「2026 餐飲趨勢洞察」與「智慧訂位技術」，把原本繁雜壓力大的居家宴客習俗轉換成一種更有趣、專業且無負擔的餐飲體驗。
這次品牌更新聚焦在體驗主導、感官探索與即時回應語調。從 Top 100 榜單發佈到全球行銷策略，我打造一套讓人「願意走入餐廳、享受社交」的設計語言，讓品牌更貼近真實用戶在年底假期的生活節奏。
OpenTable 是一項幫助減輕節慶聚餐負擔的解決方案。透過「2026 餐飲趨勢洞察」與「智慧訂位技術」，把原本繁雜壓力大的居家宴客習俗轉換成一種更有趣、專業且無負擔的餐飲體驗。
這次品牌更新聚焦在體驗主導、感官探索與即時回應語調。從 Top 100 榜單發佈到全球行銷策略，我打造一套讓人「願意走入餐廳、享受社交」的設計語言，讓品牌更貼近真實用戶在年底假期的生活節奏。
Experience & Tech-Driven: Dining in 2026 has shifted toward an "Experience Economy," prioritizing AI-powered personalization, real-time spontaneity, and the role of restaurants as visually-driven "Third Places."
Experience & Tech-Driven: Dining in 2026 has shifted toward an "Experience Economy," prioritizing AI-powered personalization, real-time spontaneity, and the role of restaurants as visually-driven "Third Places."
Clothing advertisements are presented differently across the Northern and Southern Hemispheres due to the seasonal variations."
Clothing advertisements are presented differently across the Northern and Southern Hemispheres due to the seasonal variations."
Clothing advertisements are presented differently across the Northern and Southern Hemispheres due to the seasonal variations."
Experience & Tech-Driven: Dining in 2026 has shifted toward an "Experience Economy," prioritizing AI-powered personalization, real-time spontaneity, and the role of restaurants as visually-driven "Third Places."
Clothing advertisements are presented differently across the Northern and Southern Hemispheres due to the seasonal variations."